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Cookie Policy

Cookies Policy

Last updated:

Language version notice

These legal documents were drafted in Polish. Other language versions may be machine translations and are provided for convenience only. In case of discrepancies, the Polish version prevails.

What this document covers

This policy explains which cookies and which browser storage Medova uses, why, on what legal basis, and how to change it. We apply the ePrivacy Directive (2002/58/EC), Article 173 of the Polish Telecommunications Act and the GDPR (Regulation 2016/679).

By default we set no analytics or marketing cookies at all. Until you click consent in the banner, Google consent mode stays at „denied” and the Meta conversion pixel does not load.

Cookies and browser storage

Cookies are small text files a site stores on your device and sends back to the server with every request.

Browser storage (localStorage, sessionStorage) keeps data only in the browser and is never sent to the server. It does not expire on its own, so it has to be cleared manually. In legal terms we treat it exactly like cookies, because it is also a record stored on the user's device.

Medova uses both, and we keep your consent state in localStorage rather than in a cookie, so that public pages can be served from a content delivery network cache and an anonymous response sets no cookie at all.

Categories and legal basis

Essential

Needed for the service to work: keeping you signed in, remembering your language, remembering your consent choice, protecting against abuse. These cannot be switched off, because without them the service does not function.

Basis: Article 173(3) of the Polish Telecommunications Act and Article 5(3) of the ePrivacy Directive (the exemption for storage strictly necessary to provide the service the user requested), and Article 6(1)(f) GDPR for any personal data involved.

Analytics

Show us which pages are visited and where people get lost. Set only after your consent.

Basis: Article 6(1)(a) GDPR (consent) and Article 173(1) of the Polish Telecommunications Act.

Marketing

Measure the effectiveness of advertising campaigns and limit repeated display of the same ad. Set only after your consent.

Basis: Article 6(1)(a) GDPR (consent) and Article 173(1) of the Polish Telecommunications Act.

List of cookies and browser storage entries

The full, current list is below this text, in the „Cookies” and „Browser storage” cards. It is generated directly from the register kept in the service's source code, so it cannot drift from what the browser actually stores.

It covers the key name, provider, purpose, consent category and lifetime. The panel for signed-in providers additionally stores view preferences (a collapsed menu, the selected calendar view, an unsent message draft); these are interface settings only, fall under the essential category and are not used for tracking.

Measurement that uses no cookies

Two tools measure traffic without storing anything on your device and without an identifier that could follow you across sites. They therefore require no consent for device storage and are not in the list above:

  • Our own visit statistics, running on our server in Germany. They count page views and referral sources, set no cookies and build no user profile.
  • Ahrefs Web Analytics, used to measure search visibility. It sets no cookies and does not identify individuals.

Both process an IP address to distinguish visits, on the basis of legitimate interest (Article 6(1)(f) GDPR). You may object by writing to dpo@medova.health.

The content delivery network through which the service is served may set a technical cookie to protect against attacks; it is necessary for the site to operate safely.

Where we load no third-party scripts at all

On pages where the URL itself would say something about your health, we load no third-party analytics or marketing scripts regardless of the consent you have given. This covers in particular the appointment booking wizard, provider profiles and the provider search.

The reason is simple: an address such as „booking an appointment at clinic X” reveals health information by itself, and that information has no business reaching an external advertising vendor.

Third parties and data transfers

The providers named in the list process data under their own privacy policies, and any transfer outside the European Economic Area relies on standard contractual clauses and, where applicable, the EU-US Data Privacy Framework.

The full list of processors, with data location and transfer basis, is in the Privacy Policy.

Questions

For anything about cookies and privacy, write to our Data Protection Officer: dpo@medova.health.

What the 16 September 2026 version changed: the list was brought into line with what the service actually stores; Meta conversion cookies and browser storage entries not previously listed were added; measurement that works without cookies was described; the rule about loading no third-party scripts on health-related paths was added; and the entry describing a separate consent store, which has not existed since the banner and the policy page were unified, was removed.

Manage your preferences

You can change your cookie preferences at any time.

Detailed cookie inventory

NameProviderPurposeCategoryLifetime
sb-*-auth-tokenSupabaseJWT authentication tokenEssential1h
NEXT_LOCALEMedovaLanguage preferenceEssential1y
_gaGoogleUnique analytics visitor IDAnalytics2y
_fbpMetaMeta conversion measurement browser IDMarketing3mo
_fbcMetaRecorded click on a Meta adMarketing3mo
_ga_*GoogleSession identifierAnalytics2y
_gidGoogleSession identifierAnalytics24h
_gatGoogleRequest throttlingAnalytics1min
ab_anon_idMedovaAnonymous identifier for analytics and experimentsAnalytics1y
ab_disease_v2MedovaA/B test variant assignmentAnalytics30d

Web Storage (localStorage)

NameProviderPurposeCategoryLifetime
cookieConsentMedovaCookie consent preferencesEssentialpersistent
cookieConsentVersionMedovaConsent banner versionEssentialpersistent
stv:themeMedovaInterface preference (theme, layout, list state)Essentialpersistent
stv_rememberMedovaRemember me on loginEssentialpersistent
stv_last_emailMedovaLast used email for loginEssentialpersistent
stv-msg-notificationsMedovaInterface preference (theme, layout, list state)Essentialpersistent
stv-workspace-*MedovaInterface preference (theme, layout, list state)Essentialpersistent
stv-sidebar-sections-v3MedovaInterface preference (theme, layout, list state)Essentialpersistent
stv-cmd-recentMedovaInterface preference (theme, layout, list state)Essentialpersistent
stv-onboarding-dismissedMedovaDismissed banner or call-to-action flagEssentialpersistent
medova.shell.sidebarCollapsedMedovaInterface preference (theme, layout, list state)Essentialpersistent
medova_compare_citiesMedovaInterface preference (theme, layout, list state)Essentialpersistent
medova-travel-checklistMedovaInterface preference (theme, layout, list state)Essentialpersistent
clinic-calendar-viewMedovaInterface preference (theme, layout, list state)Essentialpersistent
medova-audience-prefMedovaInterface preference (theme, layout, list state)Essentialpersistent
push-prompt-dismissed-atMedovaDismissed banner or call-to-action flagEssentialpersistent
pwa-install-dismissed-atMedovaDismissed banner or call-to-action flagEssentialpersistent
stv_lead_*MedovaDismissed banner or call-to-action flagEssentialpersistent
stv:notifications:lastVisitMedovaInterface preference (theme, layout, list state)Essentialpersistent
medova.demo.ai-reception.v1MedovaInterface preference (theme, layout, list state)Essentialpersistent
medova.internalMedovaFlag marking internal/test trafficEssentialpersistent
umami.disabledMedovaAnalytics opt-out flagEssentialpersistent